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Chief Marketer Staff

  • PENNSYLVANIA CASHES OUT ON LAWSUIT

    The Pennsylvania Bureau of Consumer Protection last week announced it will release more than $1.7 million to state residents who made excessive purchases

  • SPIDEY MEETS HIS MATCH

    Spider-Man may have defeated the Green Goblin, but West Coast longshoremen are another story. Last week Blockbuster Inc., Dallas, confirmed that more

  • Office Depot E-Sales Grow in Third Quarter

    Office Depot Inc.’s worldwide e-commerce sales grew 35% to $542.9 million during the quarter and by 36% to $1.5 billion for the first nine months of 2002.

  • SNL Alum Hosts Echo Awards

    Break out the tuxedo and dust off your tiara. Pants optional. The Echo Awards ceremony is tonight from 6:30-8 p.m. in the Esplanade Ballroom. Find it

  • DoubleClick Third-Quarter Revenue Down

    DoubleClick Inc. reported revenue for the third-quarter of 2002 of $74.6 million, down 19.5% from the same period in 2001. The New York-based online marketing

  • Sanibel Holiday Dipping Toes

    Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

  • Micro Warehouse Spins Off Government/Education Unit

    (Catalog Age) Norwalk, CT-based computer cataloger Micro Warehouse on Oct. 15 launched a wholly-owned subsidiary Micro Warehouse Gov/Ed. Headquartered

  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • Digital

    Writing Web Copy to Suit SEM

    Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

  • Nautilus Group to Buy Back Shares

    The Nautilus Group Inc. has announced a share buyback program. The board of directors of the health and fitness direct marketers authorized management