Chief Marketer Staff

• Experian Releases Trio Of Data Products

  Experian has launched three new data products. Auto Market Statistics combines vehicle market conditions with demographic information, creating a source

• Loose Cannon: Of Taste and Tragedy

  Marketers should be commended for not taking advantage of the Washington, D.C.-area shootings – at least, as of this writing. Sick and cynical? Maybe,

• News Briefs

  o An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

• Morgan to Leave Brann Worldwide Toronto

  Rob Morgan, who has been with advertising agency Brann Worldwide since July 2000, will leave the company on Nov. 15. Morgan will step down from his position

• Starz Encore Group Chooses Cohorts for Prospecting and Market Research

  Starz Encore Group LLC will launch a trial campaign using Cohorts

• Party Line

  7-11 p.m. KnowledgeBase Marketing Inc. (The San Francisco Museum of Modern Art, 151 Third St.) 8 p.m.-midnight The Association for Interactive Marketing,

• Zones Back in Black in Quarter

  Zones, Inc. reported net earnings were $124,000 for the third quarter, up from a loss of $257,000 last year. The Renton, WA company reported total net

• Downhill Slide Continues—But DMers Optimistic

  Revenue and billings for DMA members declined significantly in the third quarter over earlier projections. A new revenue index measurement, which measures

• St. Jude Children’s Brings its Donor File to Market

  Direct Media Inc. has been named to manage the new-to-market St. Jude Children’s Research Hospital file of 1.2 million 12-month donors. The appointment

• News Briefs

  A service, the Bonded Sender Program, which defends marketers