Chief Marketer Staff

• Sherman to Buy Fingerhut Books

  Michael Sherman is in talks with Federated Department Stores Inc. to buy most of the remaining Fingerhut Cos. properties, sources close to the deal said.

• Nonprofits Turn to Alternative Channels After Postal Rate Hike

  The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as

• Starz Encore Group Chooses Cohorts for Prospecting and Market Research

  Starz Encore Group LLC will launch a trial campaign using Cohorts’ Proof of Concept service. The test, which will focus on subscribers in the Louisville,

• Costs Subscribers $500 per year

  The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes

• Hollywood Magic

  Universal Studios Hollywood turned its loyalty program renewal efforts around through a combination of database design, creative testing and customer

• Experian Releases Trio Of Data Products

  Experian has launched three new data products. Auto Market Statistics combines vehicle market conditions with demographic information, creating a source

• St. Jude Children’s Brings its Donor File to Market

  Direct Media Inc. has been named to manage the new-to-market St. Jude Children’s Research Hospital file of 1.2 million 12-month donors. The appointment

• Amnistia Internacional Wins Diamond Echo

  Awards given to winners from 14 countries

• Starz Encore Group Chooses Cohorts for Prospecting and Market Research

  Starz Encore Group LLC will launch a trial campaign using Cohorts

• Party Line

  7-11 p.m. KnowledgeBase Marketing Inc. (The San Francisco Museum of Modern Art, 151 Third St.) 8 p.m.-midnight The Association for Interactive Marketing,