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Chief Marketer Staff

  • NBTY December Sales Rise 12%

    NBTY Inc. reported net sales of $269 million for the month of December, a 12% increase over $241 million last year.

  • Direct Group, Par Agree to Share Data

    Direct Group, a direct marketing services company, has signed an agreement with Swedish data company Par to offer European data directly to its current clients and prospects, while opening a fully regulated gateway to 14 European countries for U.S.-based businesses and list brokers who represent them.

  • Email

    Obama, Jolie Top 2009 Spam Names: McAfee

    President Obama’s name graced more spam subject lines than any other celebrity in 2009, according to a recently released report from Internet security vendor McAfee.

    Also, Obama was the only male to beat Angelina Jolie in terms of spam-subject-line popularity, according to McAfee.

  • Email

    Stupid? Brilliant? Getting Pitched on String

    At first, I thought it was the stupidest PR pitch I had ever received.

    The rep wanted me to write about string. Yes, string.

  • Email

    Sad Magilla Watch: Where’s the Hate?

    OK guys, fess up. Is it you? Or is it me? Where is all the wonderful hate that was once directed my way?

    It wasn

  • Email

    Stupid Media Watch: A Cringe-Inducing Defense

    I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman.

    But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags.

    So I defend the sales and marketing professions loudly and often.

    But invariably, a sales rep or marketer will come along and embarrass me by exhibiting the worst traits of their profession.

    Such is the case this week in a guest column on KansasCity.com written by one Todd Natenberg, president of TBN Sales Solutions in Leawood, KS.

  • EA Gamers Score Extra Play in Dr Pepper Package Campaign

    Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games

  • McDonald’s Readies for Its Next Olympic Close-up

    Highlighting its eighth consecutive outing as the official restaurant of the Olympics, quick-serve giant McDonald’s outlines sponsorship plans for the 2010 Winter Olympics to be held in Vancouver Canada this coming February

  • Agencies

    “Millionaire” Launches Sweeps Via Valpak

    Later this month, “Who Wants To Be A Millionaire” will distribute 30 million sweepstakes scratch cards via Valpak envelopes across the nation.

  • Industry Quick Takes: Infogroup, Stonefly, Belardi/Ostroy, Eclipse

    Industry news from several DM industry providers.