Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Mount Horeb Mustard Museum The latest catalog from the Mount Horeb Mustard Museum has been mailed just in time for the holiday season and will surely

• DIRECT Listline

  PhoneHog.com Automotive Enthusiasts Available on this new list are 43,066 2001-2002 consumer shoppers who have specified automobiles as a major lifestyle

• Mail Order Complaints Down, Big-Ticket Scams Target Consumer: Survey

  Mail order complaints ranked 15th last year among consumer complaints recorded by numerous consumer protection agencies, an improvement from its No. 6

• Talbots 3Q Catalog Sales Drop 9%

  Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

• TRUSTE Debuts International Privacy Service

  TRUSTe has launched a service to certify privacy policies and offer its dispute resolution services in foreign languages. The service, International Privacy

• Charles Morgan to Open Nasdaq Market

  Charles Morgan, the company leader of Acxiom Corp. and former chair of the Direct Marketing Association, is expected to join Rick Ketchum, president and

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• Viper Buys Interest in PC Mailbox

  Viper Networks Inc. has acquired a 49% interest in PC Mailbox Inc. in an all stock transaction. PC Mailbox is an Internet advertising company that uses

• Live From AdTech: Good Web Site Writing Drives SEM Results

  Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

• 2nd Special Report

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