Chief Marketer Staff

• The Glass is Half-Full

  A handful of disparate beverage brands are relying on premiums and sweeps this winter to boost retail presence and, for one, to rev bottlers. Dr Pepper/Seven

• Traveling Companions

  When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

• Agencies

  Direct From the Consumer: Patience Is a Profit Center

  In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

• Agencies

  Curmudgeon at Large: A Visit From St. Ridiculous

  ‘Twas the night before Christmas, and all of my mailCouldn’t be less convincing to create a sale.And ridiculous e-mails, repulsive to see,Still aren’t

• Agencies

  Who is Laurie Cairns?

  Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

• Working on Sunday

  Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand’s

• Pick-Up PROMOTIONS

  This month, local ski bums and hot dogs around the country get a chance to square off against world-class competition such as Olympian Tommy Moe, courtesy

• Agencies

  Pushing the Envelope: Flights of Fancy

  Another October, another DMA annual conference. Ah, the glamour and excitement of it all. How was your experience at annual this year? Here’s a few of

• Agencies

  Pet Supplier Grows Where Dot-coms Failed

  Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment

• products

  Instant Gratification Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital