Chief Marketer Staff

• Traveling Companions

  When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

• Agencies

  Good News for Postal Reformers

  One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine

• Spending the Holidays with Credit

  MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

• Crossing the Line

  I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace

• Agencies

  Slowly but Surely

  Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

• Agencies

  Mrs. Beasley’s Goes Corporate

  Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

• Nine Little Words

  It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

• Agencies

  Frederick’s Increases DM Budget 20%

  On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

• Agencies

  The Del Polito Letter: Close Encounters of the Postal Kind

  Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal

• Conversation Pieces

  This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between