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Chief Marketer Staff

  • Agencies

    Makeover Maven: Who’s Selling What to Whom?

    This ad by Accenture is part of a series that is apparently running widely in both general-interest and business publications. I puzzled over it for quite

  • Agencies

    Training Firm Turns to E-mail, Webinars

    Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

  • Agencies

    Direct Hit: Tidings of Cheer

    Beleaguered direct mailers got the best holiday gift of all last month when Postmaster General Jack Potter announced that there might not be another rate

  • Spending the Holidays with Credit

    MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA’s

  • Agencies

    Knicks Score With DR Campaign

    A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

  • Nine Little Words

    It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

  • Agencies

    Mrs. Beasley’s Goes Corporate

    Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

  • Conversation Pieces

    This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

  • Making the Movie

    It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

  • Agencies

    letters to the editor

    GOING NOWHERE? I love to read Ray Schultz’s column. And I hope he doesn’t miss the e-mail announcing that Bob Wientzen has resigned (Direct Hit, Nov.