Chief Marketer Staff
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ANHEUSER-BUSCH, NBA ENHANCE PARTNERSHIP
Anheuser-Busch, St. Louis, last week announced a multi-year extension of its marketing partnership with the National Basketball League. The Bud Light
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Yankelovich: Consumers Seek Surety, Comfort and Value in 2003
Marketers who don
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HERSHEY CMO RESIGNS; BUY BACK PLAN INITIATED
After a two-year stint, Hershey Foods Senior VP and Chief Marketing Officer Wynn Willard announced he will leave the company effective Dec. 31. Prior
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Marketers to Increase Budgets in 2003: Survey
More than half of all online and offline marketers anticipate marketing budget increases during 2003, while only 6% say their budgets will shrink, according
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HERSHEY CMO RESIGNS; BUY BACK PLAN INITIATED
After a two-year stint, Hershey Foods Senior VP and Chief Marketing Officer Wynn Willard announced he will leave the company effective Dec. 31. Prior
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Marketing-247 and Indexonly Technologies Further Merger Plans
Marketing-247, Inc. and Indexonly Technologies Inc. have signed a letter of intent agreeing to start a due-diligence process. If the review is completed
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Coldwater Creek Reports Strong Fall Season
Coldwater Creek Inc. reported large third-quarter increases in net sales and income, with sizable boosts coming from the retail and Internet segments.
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BURGER KING DROPS PRICE BUT COMPLETES SALE
Burger King may not have it its way, but the QSR finally has new owners. More than two years after London-based Diageo first put the fast food chain on
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FAO May Seek Bankruptcy Protection
FAO Inc. warned Tuesday that it may seek bankruptcy protection unless its bank, Wells Fargo Retail Finance LLC, relaxed borrowing restrictions.