Chief Marketer Staff

• Agencies

  The Catalog Underachievement Awards

  You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no

• Acquisitions

  DONE DEAL FOR BURGER KING? At presstime, London-based Diageo seemed confident that its sale of Miami-based Burger King to the private equity consortium

• January 1, 2003

   

• Agencies

  January 1, 2003

   

• DIRECT Listline

  Ross-Simons Catalog Buyers ALC of New York has been named manager of the Ross-Simons catalog list. The file includes the names of 689,018 one-year buyers.

• E-Mail Boosts Sales for Christina Aguilera

  Music marketer BMG sent out a rich media e-mail about Christina Aguilera

• First USA to Pay $1.3 Million to Settle Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• Recruiters Predict a Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• First USA to Pay $1.3 Million to End Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• Masson to Join Hanover Direct Board and Lead Audit Committee

  Robert H. Masson will join Hanover Direct