Chief Marketer Staff

• Live from Gartner CRM Summit: Create and Kill Points Programs Often

  Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

• Qurb Opens Its Doors

  Qurb Inc., a provider of unique software to combat junk e-mail, has opened in San Mateo, CA. At the same time, the company is launching its namesake software.

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• List and Database News

  Freshpair.com Postal Freshpair.com buyers purchase bras, hosiery, panties, maternity wear, pajamas and socks. This 2.6 million name file is a postal list

• Live from Gartner CRM Summit: Companies Must Actively Build Consumer ‘TRUST’ on Data Privacy

  Harriet P. Pearson thinks a lot about trust

• Short Cuts

  Pitney Bowes has named Michele Mayes senior vice president and general counsel. Mayes joins Stamford, CT, Pitney Bowes after nearly 11 years at the Colgate

• Live from the Gartner CRM Summit 2003: Helping Customers Serve Themselves

  Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can

• J.C. Penney Expects Drop in March Catalog Sales

  J.C. Penney Inc. said it expects sales in its struggling catalog business to be down 15% in March. The Plano, Texas-based retailer cut 2,000 jobs from

• E-tailers Must Manage Online Traffic, Partnerships

  Effectively leveraging brand partnerships and managing online traffic are some of the main challenges facing e-retailers this year, according to a panel