Chief Marketer Staff

• Q&A: Sears Takes the Amazon Route

  Retailer Sears is remaking itself for the 21st century. That’s no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings

• Drawing Crowds

  If you’re not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore’s word for it: Online

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into

• Walmart’s Parading Pet Promo

  Hasbro’s Littlest Pet Shop is running a promotion in February that would be any brand marketer’s dream. In February, kids waving flags will parade through

• Do You Groupon?

  If you haven’t discovered Groupon.com yet, check it out It’s a site that puts a new spin on coupons, offering a different discount each day specific to

• DOCKER’S SMART (PHONE) SUPER STRATEGY

  Dockers has found a new use for a popular music identifying technology. The technology, Shazam, was developed for smartphones to let users identify music

• Agencies

  No Bully Pulpits Here

  A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas

• Watching the Watchers

  Congratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How

• UNRAVELING THE TISSUE ISSUE

  We’re a nation that enjoys controversy: public option healthcare or not, Team Edward vs. Team Jacob, Jay or Coco, dogs or cats. We enjoy choosing up sides,

• Agencies

  Tax Returns

  Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure