Chief Marketer Staff

• Necessities, Family and Comfort Motivate Anxious Consumers: Yankelovich

  The war in Iraq may have had an impact on consumer confidence, but it wasn’t a catalyst. Even without it, lingering anxieties from 9/11, proposed changed

• Bush Signs Postal Pension Bill

  President Bush late Wednesday signed the long-awaited Postal Civil Service Retirement System Funding Reform Act of 2003, which will save the U.S. Postal

• ‘American Idol’ Promo Generates 2.5 Million Text Messages

  With Short Message Service (SMS) marketing on the upswing, one promotion has gained notoriety as an interactive TV tie-in success story. The hit series,

• FTC Information Workshop Seeks ‘Empirical’ Evidence

  The Federal Trade Commission is seeking empirical evidence that the collection and use of customer information by businesses benefits consumers in its

• ICT Group Accrues $12.8 million to Cover Worker Pay Suit

  ICT Group Inc., a Newtown, PA-based telemarketing firm, said it has accrued $12.8 million to pay the claims in a class action lawsuit filed against it

• List and Database News

  Nurse Respondent E-Mail Database DM2, formerly known as Cahners Business Lists, is offering the Springhouse Nurse Respondent e-mail database. The 21,657

• Gillette’s Venus is Pretty in Pink

  Gillette’s Venus is Pretty in Pink By Betsy Spethmann Gillette Co. pinks up its Venus razor brand with a flanker item, Passion Venus, and a fashion tie-in

• Deutsch Promotes Four to VP Level

  Deutsch Inc. has promoted four employees to vice presidencies. At Deutsch NY, Patrick Benson has been named vice president, associate interactive media

• McDonald’s Gets Milk

  Consumers ordering Happy Meals in and around Sacramento, CA, are being asked “Got milk?” as a part of an alliance with the California Milk Processor Board.

• Olay Vitamins Ready Fall Launch

  Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty