Chief Marketer Staff

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• ADVO to Work with MediaNews Group in Southern California

  ADVO Inc. has teamed up with MediaNews Group, Los Angeles, to create a shared advertising package for the Southern California market. Starting in August,

• FTC Accuses Firm of Fraudulent Selling

  The Federal Trade Commission has filed a lawsuit against Greeting Cards of America alleging that it sold bogus opportunities. The defendants, which include

• Short Cuts

  Great American Insurance Co., Cincinnati, has completed its $32.3 million sale of Worldwide Insurance Company

• New Conde Nast Spanish File Managed by 21st Century Marketing

  Conde Nast has created an Ideas Publishing Group Spanish Language Magazines mailing list. The new file is managed by 21st Century Marketing Inc., of Farmingdale,

• Amazon Trims Fulfillment and Marketing Expenses and Loss in First Quarter

  Amazon.com reported sales of $1.08 billion in first quarter 2003, up from $847.4 million in first quarter 2002. The online retailer reduced its net loss

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• List and Database News

  Selling Power Venture Direct Worldwide is offering a lost of 85,000 sales executives who have opted in to receive Selling Power e-mail newsletter. These

• ADVO to Work with MediaNews Group in Southern California

  ADVO Inc. has teamed up with MediaNews Group, Los Angeles, to create a shared advertising package for the Southern California market. Starting in August,

• Loose Cannon: How to Earn a Varsity Letter in DM

  Show me a college student who, without prompting, hankers to be a business-to-business direct marketer and I