Chief Marketer Staff

• Nick Pulls in $100 Million in Support of Movie

  Nickelodeon, New York City, has secured more than $100 million in promotional support for the first movie combining two of its TV series. Rugrats Go Wild,

• Japan Lower House Passes Privacy Law

  The lower house of Japan’s Diet has passed legislation intended to protect individual privacy despite protests the law will restrict freedom of speech,

• New Products and Services

  DART Enterprise 5.1: An enhanced version of the company’s ad management and delivery software featuring faster log processing–DoubleClick, New York

• Live From Net.marketing: Reaching Top-Level Web Merchandising

  The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president of Scholastic Online,

• Live from Washington: Dueling Agencies Win Awards for Washington Post Creative

  Creative work done for the Washington Post won two gold awards at the MAXI awards presentation in Washington last night. The only strange thing about

• Coke Plays with Summer Packaging, Remixes Sprite

  Coca-Cola plays with packaging for a handful of brands this summer. First up is a POWERade tie-in with Matrix: Reloaded, with a special Matrix flavor

• Live from Washington: How to Launch a Nonprofit Group

  Anne Chalmers heard about her old friend Marsha Wallen

• Correction

  There are 7,000 last-12-month buyers named on the Genuine Collectible Gift Buyers file (List and Database News, May 5).

• Live from Washington: PR for DMers

  It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will attack anything

• Ad and Promotion Agency Urban Impact Marketing Debuts

  Urban Media Ventures Inc. has launched a new division, Urban Impact Marketing Inc., an ad and promotion agency in New York. The agency offers special