Chief Marketer Staff

• RealTime Media to Deliver Newsletters to 80,000 Eagles Fans

  The Philadelphia Eagles have signed a three-year agreement with RealTime Media Inc. for the digital promotions and direct marketing agency to develop

• Alloy Buys Student Advantage DM Business for $15.6 Million

  Alloy Inc., has acquired Student Advantage Inc.’s direct subsidiary for about $15.6 million in cash. The subsidiary, OCM (On-Campus Marketing), is a direct

• Nickelodeon/Got Milk? Look for Next Mustache Star

  In search of the next milk mustache star, Nickelodeon and The Got Milk? Campaign, are looking for kids ages five to 15. Kids enter the Nickelodeon’s Milk

• Urban Outfitters Direct Revenue Up

  Urban Outfitters Inc. reported catalog and online revenue of $9.5 million for the quarter ended April 30, up 35% from $7 million last year. The direct

• Short Cut

  Kelvin Taylor has been named president of Milford, OH-based CRM firm Frequency Marketing, Inc. Taylor was previously vice president, customer development.

• Draft Names Florence President/COO

  David Florence has been named president/COO of Draft Inc. He was previously president of Draft International. Florence will now oversee operations for

• Kmart Reemerges; Lampert Named Chairman

  Kmart emerged from Chapter 11 this week, two months earlier than anticipated. In a statement, Kmart president and CEO Julian Day said, “Kmart emerges

• FTC Cracks Down on Do Not Call Registration Scams

  The Federal Trade Commission has filed a complaint against two Web sites claiming to “pre-register” consumers with the FTC’s Do Not Call file. The FTC

• Brookstone Expects to Narrow Loss

  Brookstone, Inc. expects to report a net loss of 76 cents per share for the first quarter, an improvement over as 78 per share last year. The cataloger

• KOOL Promo Dangles Pagers

  Brown & Williamson Tobacco has teamed with PageMaster Corp. to offer its KOOL cigarette buyers the chance to redeem coupons for an alphanumeric pager.