Chief Marketer Staff
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Letters to the Editor
LOVED the piece on the Hall of Fame. I
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List and Database News
American Index
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Hanover Back in Black in Quarter
Hanover Direct Inc. reported net income of $200,000 for the quarter ended March 29, up from a net loss of $1.8 million last year. The Edgewater, NJ, firm
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Blockbuster Picks Acxiom for CRM Suite
Blockbuster Inc. has purchased a new customer relationship management system created by Acxiom Corp. The new platform will allow the Dallas-based entertainment
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Aquafina Heads Off in Blimp to Look for Supporters
In its biggest promotion to date, Pepsi’s Aquafina bottled water is taking to the skies in a blimp searching for consumers drinking its product. Once
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Schumer to FTC: Issue Consumer Alerts on Spam Products
Sen. Charles Schumer (D-NY) has urged the Federal Trade Commission to issue a consumer advisory alert warning consumers to be wary of products advertised
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Worldata Wins Trademark Suit
List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata
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Tauzin’s Anti-Spam Bill Expected Any Day
Rep. Billy Tauzin (R-LA) plans to introduce an anti-spam bill this week, published reports said. The legislation offers stiff penalties including fines
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DMD NY Show to Comp Military Recruiters and Airline Marketers
The Direct Marketing Association is offering free registration to DMD New York Conference & Expo for U.S. military recruiters and marketers who work for