Chief Marketer Staff

• Susan G. Komen Breast Cancer Foundation Names Direct of Fundraising

  Kristy Hensel has been named direct of fundraising programs at the Dallas-based Susan G. Komen Breast Cancer Foundation. Before taking her current position,

• Staples Income Plummets

  Staples Inc. reported net income of $24.8 million for its first quarter, down from $93.9 million last year. The office supplies direct marketer and retailer

• Camping World Picks Rapp Collins as Agency of Record

  Camping World has selected the Dallas office of Rapp Collins Worldwide as its integrated marketing services agency of record for both acquisition and

• Mail Stream: A Report on Incoming Direct Mail

  The jubilant and colorful jester that is the mascot of The Motley Fool has made his way onto the front of a new affinity credit card promotion from MBNA America Bank. Also in the Mail Stream, Jeep Provisions reflects the Jeep owner’s lifestyle.

• ValueVision Income Dips in Quarter

  ValueVision Media reported net income of $532,000 for its first quarter, down slightly from $609,000 last year. The television and online shopping marketer

• Letters to the Editor

  I understand the intellectual desire to attach cost, as you suggested,

• Kuhl Picked to Head Harte-Hanks Mail Facility

  Bob Kuhl has been named managing director, direct marketing at Harte-Hanks Inc. Kuhl, an 18-year veteran of the San Antonio, TX-based firm, will manage

• Lake Interactive Promotes Two

  Lake Interactive, the e-mail division of Lake Group Media, Inc., has hired Chris Nason as sales manager in Lake Interactive

• Planet Smoothie Chooses NetworkDirect as DM Agency of Record

  Planet Smoothie, a fruit-drink-and-nutrition-supplement retailer, has selected NetworkDirect to provide creative development, direct response media buying

• Camping World Picks Rapp Collins as Agency of Record

  Camping World has selected the Dallas office of Rapp Collins Worldwide as its integrated marketing services agency of record for both acquisition and