Chief Marketer Staff

• Disney Branded Ice Creams Hit the Market

  In a long-term agreement, Disney Consumer Products and Well’s Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products

• Newman’s Own and Kroger to Support Hunger Relief

  The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product

• Zima Gets Complex for Summer Promo

  Coors is teaming up with “Complex,” a new young men’s magazine, on a summer promotion for the brewer’s Zima brand. Starting July 1, music CDs produced

• Letters to the Editor

  A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question: “Why are

• Nissan Signs Up For Eco-Challenge

  Nissan signed on as the presenting sponsor for the international broadcast of Eco-Challenge Fiji, an expedition race. As presenting sponsor, Nissan will

• Alleged Gotti Lieutenant Arrested in Chanes Scam Case

  A purported member of the Gambino crime family was arrested last week and charged in a $230 million Internet porn scam. Salvatore LoCascio, of Naples,

• Newman’s Own and Kroger to Support Hunger Relief

  The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product

• Rubik’s Cube Steps to the Plate with Baseball Tie-In

  The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to

• Mail Stream: A Report on Incoming Direct Mail

  Summer celebrations are lighting up Mail Stream with Miles Kimball presenting patriotic-themed merchandise. Red-and white checks, like picnic-basket tablecloths, decorate a mailer for free recipes from the National Federation of the Blind.

• GUS Sells UK Home Shopping Business

  GUS plc, parent company of data compiler Experian, has sold its home shopping businesses in the UK, Ireland and Sweden, and Reality, its logistics and