Chief Marketer Staff

• DMA Issues Phone Fundraising Guide

  The Direct Marketing Association has released a new flowchart entitled “Fundraising for Nonprofits Under The FTC’s New Telemarketing Sales Rule & DMA

• Bank One Purchase of Zurich Life Includes DM Activities

  Bank One Corp., Chicago, will acquire Zurich Life, the life and annuity operation of Zurich Financial Services Group. The deal, which is a straight cash

• MapInfo Names McDougall CFO

  MapInfo Corp. has named Wayne McDougall chief financial officer. A six-year company veteran, he most recently served as interim CFO and vice president

• Loose Cannon: TLC’s D-N-C DM Needs W-O-R-K

  While howling indignantly at unsolicited telemarketing calls and e-mail has become fashionable, I recently received a refreshing reminder that traditional

• Baby Bells Pact to Lead to Faster Internet Service

  Three major U.S. local telephone companies have they agreed on a common set of technical standards to improve development of fiber-optic networks and

• Procter & Gamble Injunction Extends to Direct Mail

  The U.S. District Court for the Southern District of New York has issued a permanent injunction against Procter & Gamble, prohibiting it from saying in

• Direct Media Wins Brylane Catalog Buyer Database

  Direct Media Inc. has been named manager of a new database combining the buyer files of several Brylane catalogs. The Brylane database, containing over

• Days Inn Promo to Drive Room Sales

  Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin’ Summer Days promo offering Hot Deals, Hot Meals and Cool

• PROMO 100 Rankings Posted Sunday at PROMOmagazine.com

  PROMO’s ranking of the top 100 promotion agencies, and a profile of the Agency of the Year, will be posted on the PROMO Web site this Sunday. For the

• McDonald’s Plans Nemo Tie-In

  McDonald’s is taking its Finding Nemo-themed Happy Meal premiums underwater this summer. As a part of its tie-in with the Disney/Pixar CGI about two fish