Chief Marketer Staff

• Integration gets Vindication

  Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

• Serving Time

  You can’t get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That’s just one of Entertainment Marketing,

• Agencies

  CONFERENCE SCHEDULE

  JUNE 2-4, 2003 – JACOB K. JAVITS CONVENTION CENTER MONDAY, JUNE 2 8 a.m. – 5:30 p.m. Registration 8:45 a.m. – 9:15 a.m. Continental breakfast 9:15 a.m.

• Agencies

  Dear Marketer:

  At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at

• Agencies

  PR for DMers

  It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything

• Client Side

  Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office

• Agencies

  letters to the editor

  MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

• When truth hurts

  They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications

• Agencies

  CRM: One Size Just Doesn’t Fit

  CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

• Next Generation

  When last we left DVC Worldwide as PROMO’s Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious