Chief Marketer Staff

• Pitfall protection

  This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

• Delivering the Goods

  It’s nearly a decade since Alison Glander founded Global Sales Development, a consultancy to radio stations. Since 1994, the company has been acquired,

• Eye on Innovation

  Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger

• Agencies

  Unicco Mailing Gets 11% Response

  A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

• Agencies

  PR for DMers

  It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything

• Client Side

  Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office

• When truth hurts

  They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications

• Agencies

  E-mail Draws Webinar Attendees

  Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change

• Agencies

  NetCreations Head: Let’s Define Opt-in

  Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is. Mayor, who is chairman of the e-mail committee

• Agencies

  ATV Mailing Drives Down Costs

  Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The