Chief Marketer Staff

• Agencies

  Low net.marketing Turnout a Mixed Blessing

  The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors

• Wish You Were Here

  As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing

• When good promotions go bad

  Kellogg Co. announced in April that a computer error in its American Airlines’ American Dream sweepstakes led to erroneously informing several thousand

• Agencies

  ATV Mailing Drives Down Costs

  Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

• Young at Heart

  You gotta think like a kid. That’s an oversimplification, of course, but it pretty much sums up the way Irvine, CA-based Strottman International operates.

• UPGRADING THE MENU

  ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

• Agencies

  Whose WORD IS IT ANYWAY?

  The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

• Agencies

  World Golf League Launches DRTV Effort

  The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional

• Agencies

  DMers Warned of FCRA Train Wreck

  Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

• Agencies

  Watch the SKIES

  This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our