Chief Marketer Staff
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Agencies
Getting Up to Dickens With Consumer Data
For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. On April 30, he drifted off after watching 60
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Young at Heart
You gotta think like a kid. That’s an oversimplification, of course, but it pretty much sums up the way Irvine, CA-based Strottman International operates.
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UPGRADING THE MENU
ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts
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Wish You Were Here
As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing
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Agencies
The New Federalism
Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most
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When good promotions go bad
Kellogg Co. announced in April that a computer error in its American Airlines’ American Dream sweepstakes led to erroneously informing several thousand
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Agencies
DIRECT listline
NEW LISTS Banking IT A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers
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Agencies
Spam Attack
FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills
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Mother of Invention?
Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer