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Chief Marketer Staff

  • Live from DMDNY: Wunderman on Boxing

    Boxing records do not mention a heavyweight contender named Kid Velvet. But Lester Wunderman remembers him. The Kid was fast and smooth. But one night

  • Food Network Sends Chef to Consumer BBQ

    ‘Tis the season for grilling and The Food Network is sending its popular host Bobby Flay to one viewer’s home this summer for a backyard barbecue. Fans

  • FTC Accelerates Do-Not-Call Registration

    The Federal Trade Commission surprised DMers yesterday by speeding up telephone registration for its national do-not-call registry. The process that originally

  • Live from DMDNY: Wientzen Vows No More Catalog/DMDNY Conference Conflicts

    This will be the last year the Annual Catalog Conference and Direct Marketing Days New York will be held at the same time, according to H. Robert Wientzen,

  • CEA Hits the Road In Search of Youth

    The Consumer Electronics Association (CEA) kicks off a new promotional tour this fall called TechKnow Overload. Starting in September, TechKnow Overload

  • News Briefs

    DAIMLERCHRYSLER: tapped German national Joe Eberhardt to replace outgoing marketing chief Jim Schroer, an American who joined Chrysler in 2001. Eberhardt

  • Dunkin’ Wants its MTV

    Dunkin’ Donuts on Sunday broke the first of several summer promotions with MTV. Through an instant-win game dubbed Route to Cool, one grand-prize winner

  • Return Path Buys Two E-mail Companies

    Return Path, an e-mail change of address service, has acquired Assurance Systems Inc., just over a week after purchasing the consulting arm of GasPedal.

  • Short Cuts

    Dennis Driscoll has been named vice president and general manager at the Boston office of Epsilon. Driscoll’s duties will include leading account teams,

  • Letters to the Editor

    I can’t figure out where TLC got the list of Do-Not-Call sign-ups. Certainly