Chief Marketer Staff

• Delia’s Reports Hikes in Both Revenue and Loss

  Delia’s Corp. reported a sales gain—and a higher net loss—for its first quarter. The multi-channel retailer, which targets teenage girls and young women,

• Live from ACC: So Far, So Good, Say Catalogers

  (Catalog Age) Behind the parties and the networking, the business of the Annual Catalog Conference is business. With that in mind, Catalog Age queried

• Schein Agrees to Buy Colonial Surgical

  (Catalog Age) Medical, dental and veterinary supplies cataloger Henry Schein has agreed to buy Los Angeles-based Colonial Surgical. Terms of the cash

• Millard Group Wins Popcorn Factory File

  Millard Group, Inc. has been appointed as list manager for The Popcorn Factory gift catalog. The file is 79% female and 21% male, with an average age

• Schering-Plough Prepares for Indictment

  Pharmaceutical giant Schering-Plough Corp. has received a letter from the Massachusetts U.S. Attorney’s Office advising the company that it is under federal

• CEA Hits the Road In Search of Youth

  The Consumer Electronics Association (CEA) kicks off a new promotional tour this fall called TechKnow Overload. Starting in September, TechKnow Overload

• News Briefs

  DAIMLERCHRYSLER: tapped German national Joe Eberhardt to replace outgoing marketing chief Jim Schroer, an American who joined Chrysler in 2001. Eberhardt

• Dunkin’ Wants its MTV

  Dunkin’ Donuts on Sunday broke the first of several summer promotions with MTV. Through an instant-win game dubbed Route to Cool, one grand-prize winner

• Post Cereals Plays Baseball Roster

  Kraft Foods is running a slate of Major League Baseball promos for its Post Cereals division this summer. Starting this month, fans can buy a dual-pack

• Live from DMDNY: Wientzen Vows No More Catalog/DMDNY Conference Conflicts

  This will be the last year the Annual Catalog Conference and Direct Marketing Days New York will be held at the same time, according to H. Robert Wientzen,