Chief Marketer Staff
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List and Database News
Immutol Mail Order Buyers Acton Direct is the manager of this recently updated file of 64,093 buyers of Immutol, an immune system enhancing capsule. The
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Mail Stream: A Report on Incoming Direct Mail
Cheerio from Savile Row Direct from London comes a stylish new catalog from The Savile Row Company offering “luxury British shirts at affordable prices.”
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Short Cuts
The Yankee Candle Co. Inc., Deerfield, MA, has redesigned its Web site, www.yankeecandle.com, to provide more products and let visitors better navigate
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Letters to the Editor
: Years ago, magazine publishers began surveying their readers, asking how often
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Customers Unhappy With Online Banking, Said Study
Online banking would be much more popular if banks measured and managed customer satisfaction, said a new study. Online customers are slightly less satisfied
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Mail Stream: A Report on Incoming Direct Mail
Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.
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List and Database News
Par 4 Golf Enthusiasts MKTG Services is now the list manager for this file of more than 2.2 million dedicated golfers. This new list has been culled from
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Pearle Vision Chooses DM and Database Specialists
Pearle Vision, a subsidiary of Cleveland, Ohio-based Cole National, has retained MBS and Stern Advertising to provide direct marketing and CRM services.
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List and Database News
Ham Radio Operators MarketTouch has updated this file of 704,254 people who operate ham radios. Names are sourced from government records. Selections: