Chief Marketer Staff

• New Products and Services

  Delivery Optimization Jumpstart Package: provides vital analysis, practical recommendations and know to help Fortune 2000 marketers ensure that e-mails

• Fisher Scientific to Buy Swedish Biotech Manufacturer

  — Laboratory equipment manufacturer/marketer Fisher Scientific International has agreed to acquire Sweden’s Perbio Science AB for $714

• Ten Million Sign Up for Do-Not-Call Registry

  The Federal Trade Commission reported on Monday that consumers had logged more than 10 million telephone numbers on its do-not-call registry. Seven million

• Loose Cannon: Caller’s Id

  Within the first four hours of open registration for the federal do-not-call list, 375,000 people had signed up — a rate of roughly 25 registrations

• Valassis Acquires Remainder of PreVision

  PreVision Marketing, a Boston-based customer relationship management (CRM) agency. The Livonia, MI insert marketing firm had bought 80% of PreVision in

• List and Database News

  Evangelical Ministry Supporters Mail Marketing Inc. is launching this 71,550-name file of last-24-month devout Christians who support evangelical and

• Direct Media Wins Brylane Lists

  Brylane has won the management of Brylane’s Lane Bryant, Roaman

• Short Cuts

  Online search engine Google introduced several new features in its toolbar. One automatically blocks pop-up ads. Others automatically fill out a customer’s

• No-Call List Draws 735,000; Spam Filters Said to Hamper Effort

  The Federal Trade Commission was not able to confirm at deadline accusations that spam filters may be hindering online registrations for its do-not-call

• News Briefs

  EBAY: San Jose, CA, signed a global multi-year deal with online marketing tech firm DoubleClick, New York City, to enhance eBay’s new “Keywords on eBay”