Author

Chief Marketer Staff

  • Agencies

    The Segmentation of Shelby Lynne

    Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

  • New & Noteworthy Products

    God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with

  • Agencies

    Some Smelly, Some Sweet

    It’s one of those inevitable things that happen when you have a baby. Your once-pristine home is suddenly desecrated by mounds of what some might call

  • Agencies

    News briefs/directmag.com

    6/10 A PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania

  • Agencies

    letters to the editor

    THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for

  • Agencies

    Do-Not-Mail Threat Looms in NY

    Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

  • Valassis Promotes Rivers to EVP of Sales and Marketing

    Valassis has promoted MaryAnn Rivers to executive vice president of sales and marketing. Rivers has been with Valassis since 1988, most recently as executive

  • DoubleClick Buys CSC Advanced Database Solutions

    DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

  • Mail Stream: A Report on Incoming Direct Mail

    Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

  • Agencies

    Seen and Heard at Star Power

    Hollywood marketers gathered at The PMA’s annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO’s