Chief Marketer Staff

• Agencies

  Living Large

  At Yankelovich, we call it the mainstreaming of affluence. University of Florida advertising professor James Twitchell has dubbed it the democratization

• Acquisitions

  INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider

• Brightmail Predicts Half of All E-mail Will Be Spam

  Half of all e-mail received in September 2003 will be unsolicited e-mail messages, according to Enrique Salem, CEO of Brightmail. The San Francisco-based

• What Were They Thinking?

  To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo’s Oddly Enough news page. You’ll find stories

• Agencies

  Small Businesses Foresee Tech Buying Binge

  Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at DMD New York in June.

• Agencies

  Dog Days at Wal-Mart

  ONE LUCKY DOG travels to the nation’s capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working

• Agencies

  T-Mobile a Hit With TLC Campaign

  T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

• Agencies

  An Offer From Ms. Nobody

  Hello, is this Her-shell Loomis? Only because I’m in my Laboratory Mode did I answer with a semblance of civility the unprepared callerand the unprepared

• Agencies

  eBay: A Model for Catalogers

  Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as

• New & Noteworthy Products

  God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with