Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

• Agencies

  Do-Not-Mail Threat Looms in NY

  Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

• Agencies

  Humane Society Begins NYT DR Campaign

  The Humane Society of the United States (HSUS) has started a direct response advertising effort to raise $1 million annually over three years to stop

• Agencies

  A Numbers Game

  could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

• Agencies

  Nintendo Plays First Music Gig

  Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence

• Nestl Finishes Dreyer’s Buy

  One day after the Federal Trade Commission finally approved Nestl SA’s acquisition of Dreyer’s Grand Ice Cream, the $2.8 billion deal was complete. To

• Agencies

  Long Time Gone

  Think marketers are in it for the long haul? Think again, unless the definition of long haul has come to mean next quarter. According to Direct’s annual

• Agencies

  Postmodern DM

  There was a time, not so long ago, when even a schoolchild could tell the difference between direct response and general advertising. DR ads tended to

• Agencies

  Topbulb Turns On New Catalog

  This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company’s first consumer catalog. Overall, 100,000 copies of the

• Agencies

  Kraft Builds Database With Opt-in Program

  Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based