Chief Marketer Staff

• DoubleClick Buys CSC Advanced Database Solutions

  DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

• Mail Stream: A Report on Incoming Direct Mail

  Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

• Agencies

  Seen and Heard at Star Power

  Hollywood marketers gathered at The PMA’s annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO’s

• Thane Anticipates a Net Loss in Fiscal 2003

  Thane International Inc. will take a $32.9 million loss for the year ended March 31, compared to net income of $9.9 million 12 months earlier, the company

• Agencies

  Juniper Settles for a Sneer

  They’re small, so this issue I’m giving you two makeovers for the price of one. The Gotcha Gang of readers who think my makeovers are too copy-heavy are

• Agencies

  New and Improved

  What do most catalogers want when they start prospecting? Lists of look-alike consumers who have bought similar items from catalogs. But Rodale Inc. argues

• Brands at the Crossroads

  On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

• List and Database News

  Evangelical Ministry Donors Mail Marketing Inc. is now managing this file of 95,036 donors to causes that promote evangelism worldwide. Selections: Gender,

• Letters to the Editor

  : This whole national DNC list “thing” is nothing but feel-good legislation

• Promo Online

  Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me