Chief Marketer Staff

• Orr Exits Interpublic Amid SEC Probe

  Sean F. Orr, is resigning as CFO of the Interpublic Group, parent company of advertising agencies Draft Worldwide, FCB Direct and others at the end of

• More People Using Net, Online Sales Flat: Conference Board

  More people are using the Internet, and more are doing so on a daily basis, according to The Consumer Internet Barometer. But while the overall levels

• Agencies

  T-Mobile a Hit With TLC Campaign

  T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

• Dot-com Investment Claims Dismissed: Reports

  A federal judge had dismissed two lawsuits brought by investors who claimed that Merrill Lynch & Co. was liable for money lost on Interliant Inc. and

• Acquisitions

  INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider

• Brightmail Predicts Half of All E-mail Will Be Spam

  Half of all e-mail received in September 2003 will be unsolicited e-mail messages, according to Enrique Salem, CEO of Brightmail. The San Francisco-based

• Agencies

  Upfront & Personal

  Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups

• Rules of the Games

  Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital

• Executive Privilege

  When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

• Agencies

  eBay: A Model for Catalogers

  Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as