Chief Marketer Staff
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Millions Register on FTC’s Do-Not-Call Registry
More than 12.5 million telephone numbers have been registered on the Federal Trade Commission’s national Do-Not-Call Registry since the program became
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DBB Named Sole Agency for Phillips
Royal Philips Electronics has appointed DDB Worldwide as its sole global advertising agency. Phillips consolidated its agency relationships around DDB
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Agencies
Universal Saddles Up with Seabiscuit
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
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Coors Silver Bullet Celebrates Silver Anniversary
Coors Light is celebrating the 25th anniversary of its Silver Bullet with a P-O-P campaign and concert sponsorship paying tribute to 25 years of Hip Hop.
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Information Resources Acquired for $100 Million
Information Resources, Inc. has agreed to be acquired by a new company formed by business software investor Symphony Technology and private investment
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Travelodge Kicks Off Summer Promotion
Guests checking into Travelodge Hotels this summer will be greeted with a $5 coupon good at all Toys “R” Us, Babies “R” Us and Kids “R” Us stores on purchases
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USM&P Execs Move Up
Parent company Omnicom announced last Friday that it had promoted Jason Moskowitz and Mike Napoliello, CEO and president respectively of USM&P. The two
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List and Database News
Holabird Sports Equipment Leon Henry Inc. is offering the Holabird Sports Equipment catalog list and package insert program. The list includes the names
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Toyota Sienna Teams with Regal Cinema
Toyota Sienna has teamed with Regal CineMedia for Regal’s 12th annual Free Family Film Festival. This marks the first time Regal has teamed with a national
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Comcast to Sell Its Stake in QVC to Liberty Media
Comcast has agreed to sell its stake in QVC, Inc for approximately $7.9 billion to Liberty Media Corporation. The transaction, a combination of cash and