Chief Marketer Staff

• RR Donnelley Names Campanelli President of Print Business

  RR Donnelley has promoted John C. Campanelli to president of the print business. Campanelli had been president of RR Donnelley Logistics. The print division

• Mail Stream: A Report on Incoming Direct Mail

  This week’s Mail Stream features a the newly designed magalog from Bottom Line Personal. Also, After 5 presents a number of products in its catalog “to celebrate the art of celebrating.”

• Short Cuts

  Silverpop, an e-mail marketing company, has completed its acquisition of Avalon Digital marketing Systems, an Irvine, CA-based software company specializing

• Letters to the Editor

  : The trend noted in this article is very likely due to

• Letters to the Editor

  : The trend noted in this article is very likely due to

• DMA Applauds FCC’s Pre-emption Clause in Do-Not-Call List

  The Direct Marketing Association praised the Federal Communications Commission today because the agency’s national do-not-call registry preempts state

• Loose Cannon: Odds and Ends

  A frenzy of pre-houseguest housecleaning uncovered several tangentially DM-related tidbits I

• Agencies

  Universal Saddles Up with Seabiscuit

  Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success

• E-Agency Forms Sports Marketing Division

  Oakland, CA-based interactive marketing firm e-agency has launched a sports marketing division. Paige Dunn and Patty Deutsche, vice presidents with e-agency,

• Coors Silver Bullet Celebrates Silver Anniversary

  Coors Light is celebrating the 25th anniversary of its Silver Bullet with a P-O-P campaign and concert sponsorship paying tribute to 25 years of Hip Hop.