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Chief Marketer Staff

  • 101communications Takes 27 BTB Postal Files In-House

    101communications will take inhouse 27 postal files Statlistics had managed since 2001. The files, which total 1.2 million records, will be managed by

  • Donna Felix to work on Hill, Holiday’s Dell Computer Account

    The Austin office of advertising agency Hill, Holliday has named Donna Sanders Felix VP Management Supervisor on the Dell Computer Corp. account. Hill,

  • News Briefs

    READER’S DIGEST MAGAZINE: has named Lauren Bogad Jay as associate publisher/group marketing. She will be responsible for brand development and marketing

  • Mail Stream: A Report on Incoming Direct Mail

    This week’s Mail Stream features a the newly designed magalog from Bottom Line Personal. Also, After 5 presents a number of products in its catalog “to celebrate the art of celebrating.”

  • Short Cuts

    Silverpop, an e-mail marketing company, has completed its acquisition of Avalon Digital marketing Systems, an Irvine, CA-based software company specializing

  • Letters to the Editor

    : The trend noted in this article is very likely due to

  • Letters to the Editor

    : The trend noted in this article is very likely due to

  • Letters to the Editor

    : The trend noted in this article is very likely due to

  • List and Database News

    PGA Tour Partners Club This file has been updated and the counts are 478,000 active members/subscribers, and 129,900 last-90-day subscribers. The source

  • Nearly 20 Million Register for FTC’s Do-Not-Call List

    Some 19.6 million telephone numbers had been logged into the Federal Trade Commission’s do-not-call registry by 10:30 AM yesterday morning, according