Chief Marketer Staff

• USPS Blasted for Its Sports Sponsorships

  The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against

• Shell Debuts $25 Million Campaign

  (Promo Xtra) Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes

• Modem Media Chooses DoubleClick

  Modem Media, an interactive marketing services company, has tapped DoubleClick Inc. to manage its U.S. advertising. DoubleClick will be the preferred

• Corrections

  A list story incorrectly mentioned the location of the King Arthur Flour Co. It is actually in Norwich, VT [Millard Group Now Manages The Baker

• Millard Group Now Manages The Baker’s Catalogue

  Millard Group Inc. was awarded list management responsibilities for The Baker

• Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms

  Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products

• Donna Felix to work on Hill, Holiday’s Dell Computer Account

  The Austin office of advertising agency Hill, Holliday has named Donna Sanders Felix VP Management Supervisor on the Dell Computer Corp. account. Hill,

• News Briefs

  READER’S DIGEST MAGAZINE: has named Lauren Bogad Jay as associate publisher/group marketing. She will be responsible for brand development and marketing

• Derek Correia to Lead Marketing and Client Service for Grey Direct

  Grey Direct has named Derek Correia senior vice president director of marketing of its New York operation. Correia joins Grey Direct from Britesmile where

• Agencies

  Sweepstakes Offers Trip to CuervoNation

  Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.