Chief Marketer Staff

• Sen. Lieberman Takes on Junk Food Marketers

  Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

• InfoUSA Seeks Exemption to DNC Law

  InfoUSA is urging small business owners to write their Congressmen and Senators to seek exemption from the recently enacted federal Do Not Call Legislation.

• Lillian Vernon to Write Newspaper Column

  Lillian Vernon will soon be able to add newspaper columnist to her long list of accomplishments. The catalog legend will write a national column for Scripps

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  (Promo) The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• Delia’s Acquisition Boosts Alloy Revenues

  Generation Y marketer Alloy Inc. reported total revenues of $105.8 million for the third quarter ended Oct. 31, a 13% increase compared with $93.2 million

• AOL to Sponsor Super Bowl Halftime Show in $7.5 Million Spend

  For the first time, America Online will sponsor the Super Bowl halftime show. The deal, which includes teasers and other promotional mentions of AOL,

• Music Choice and Radio Disney Team-up for Concert Promotion

  Music Choice and Radio Disney have formed a joint promotional campaign with Virgin Records and Target to feature singer-songwriter Stacie Orrico. Orrico

• New Briefs

  TOYS ‘R’ US: is featuring Strawberry Shortcake branded shops in 582 stores for the holiday shopping season. Depending on size, stores will have 8-to-16

• Holiday Shoppers Online in Droves

  Consumers spent $3.5 billion shopping online in November, up 55% from 2002, according a report from eSpending. Shoppers started early this year, with