Chief Marketer Staff

• Sen. Lieberman Takes on Junk Food Marketers

  Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  (Promo) The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer

• Profits Down at Elizabeth Arden

  Elizabeth Arden reported that third-quarter profits fell to $19.3 million, from $36.8 million one year ago. The results, before a non-cash charge, topped

• Sen. Lieberman Takes on Junk Food Marketers

  Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

• InfoUSA Seeks Exemption to DNC Law

  InfoUSA is urging small business owners to write their Congressmen and Senators to seek exemption from the recently enacted federal Do Not Call Legislation.

• Short Cuts

  PointRoll, a rich media advertising developer, has named Roger Jehenson vice president of business development and Joy Wheeler becomes vice president

• DMA To Host Call in Briefing on New Spam Law

  The Direct Marketing Association’s Ethics & Consumer Affairs Department will host a call-in briefing on the new federal anti-spam law on Monday, Dec.

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• Live from PMA Law Conference: FTC to Focus on DNC Enforcement, Other Initiatives

  The Federal Trade Commission has set seven marketing-related priorities for 2004. Lee Peeler, deputy director of the FTC’s Bureau of Consumer Protection,

• Delia’s Acquisition Boosts Alloy Revenues

  Generation Y marketer Alloy Inc. reported total revenues of $105.8 million for the third quarter ended Oct. 31, a 13% increase compared with $93.2 million