Chief Marketer Staff
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Monster.com Gets $125 Million Birthday Campaign
Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong
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Hanley Wood Acquires Dream Home Source; Plans Commercial Web Site
Hanley Wood has purchased Dream Home Source Inc., which operates www.dreamhomesource.com, a Web site that selling stock house plans, for an undisclosed
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Medical Marketing Service Hires Kathy Laudani
Kathy Laudani has joined Medical Marketing Service Inc., Wood Dale, IL, as a business development representative. Her duties include providing medical
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Loose Cannon: Norville T. Hooms, DM’s “Candide,” Dies at 81
Norville T. Hooms, of Battle Creek, MI, died last week at the age of 81. The cause of death was advanced ennui. Although Hooms was a passionate direct
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Quebecor To Purchase Videotron Telecom
Quebecor Media will purchase the preferred shares of Videotron Telecom Ltd from The Carlyle Group for $94 million. The purchase gives Quebecor a business
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Retailers See Boost in Online Sales: Survey
Eighty six percent of all Web-based retailers reported higher sales during the first two weeks of December than they experienced a year ago, according
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Hills Gets More Responsibilities at 24/7 Real Media
24/7 Real Media Inc. has given president David Hills responsibility for technology sales in North America, in addition to media sales. The Internet advertising
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Short Cuts
Mokrynski & Associates Inc. has named Marlies Duke as executive vice president-chief marketing officer. A 22-year industry veteran, Marlies has held key