Chief Marketer Staff
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FindWhat Completes Purchase of Miva Corp.
Search engine FindWhat.com has completed its acquisition of Miva Corp. The deal is worth $8 million. The deal with Miva, which supplies e-commerce software
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Lillian Vernon’s Parent Acquires Time Life Inc.
Ripplewood Holdings LLC and ZelnickMedia Corp. have bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will
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Mail Stream: A Report on Incoming Direct Mail
Boston Common Press has strayed from its reputation as the tony independent publisher of Cook’s Illustrated to promote a new, more mainstream cooking magazine. Two recent, glossy 6″ x 9″ packages promote Country Cooks and Best Recipes.
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Knapp Succeeds Black as CEO of Harris Interactive
Robert E. Knapp has been appointed CEO and vice chairman at Harris Interactive, beginning Jan. 26. Knapp replaces Dr. Gordon S. Black, who will continue
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More DR Urged for Drug Marketing: Survey
Pharmaceutical marketers will continue to increase spending in 2004, according to a new survey from Optas, a marketing systems provider and DTC Perspectives,
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New York AG and Ford Reach Pact Over Ads
Advertisements, including direct mail ads, put out by Ford are misleading, New York Attorney General Eliot Spitzer has charged. Spitzer reached an agreement
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GM Turns to E-mail to Market New Corvette
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette
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Lillian Vernon’s Parent Acquires Time Life Inc.
Ripplewood Holdings LLC and ZelnickMedia Corp. have bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will
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Millard Group Wins Arthritis Foundation
Millard Group Inc. has been awarded management of the Arthritis Foundation file, with 195,000 last-12-month donors, and 470,000 36-month donors. Most
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Correction
A story in Monday’s Direct Newsline mis-stated the number of General Motors cars to be