Author

Chief Marketer Staff

  • Letters to the Editor

    Re: Loose Cannon: Trivial Pursuits, Direct Newsline, January 12, 2004 “Trivial Pursuit” was almost too much fun for a Monday morning, but only almost.

  • Draft Chicago Named DMEF Agency of Record

    Draft Chicago has been named the Direct Marketing Educational Foundation’s first volunteer advertising agency of record since 1985. Sid Liebenson, Draft

  • Abacus and AZ Direct Form Abacus Deutschland

    Abacus and AZ Direct have formed Abacus Deutschland, a Dusseldorf, Germany-based joint venture to offer German catalogers acquisition and retention modeling

  • DMA Extends BTB Award Deadline

    The Direct Marketing Association’s Business-to-Business Council has extended the deadline for nominations for “The DMA B-to-B Marketer of the Year Award”

  • Live From NRF: Online Retailing Nears $100 Billion Mark

    (Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100

  • List and Database News

    Treasure Chest Vacations These 141,128 individuals responded to direct mail offers for packages and promotions for airlines, resorts and cruise lines.

  • Short Cuts

    Hugo Dunhill Mailing Lists Inc., New York, hired Eric Woolf as head of new business development in its wholesale division. Woolf, a 15-year list veteran,

  • Harte-Hanks Moves Massachusetts Print/Fulfillment Facility

    Harte-Hanks Inc. has moved its Boston-area digital print facility and marketing fulfillment center operations to East Bridgewater, MA. The company, which

  • Mail Stream: A Report on Incoming Direct Mail

    Although Jerry Lewis is often recognized as the face of the Muscular Dystrophy Association (MDA) as a result of his annual Labor Day telethon, the celebrity spokesperson for a recent mailing to the Spanish-language market is Don Francisco, host of Univision’s variety show Sabado Gigante.

  • Alleged Identity Thieves Barred From Internet

    A federal district court has shut down two defendants who used stolen identities to sell nonexistent goods in online auctions, according to the Federal