Chief Marketer Staff

• List and Database News

  Rodale Music Master File Millard Group Inc. is now managing this file of more than 2.2 million last-12-month buyers/subscribers to Rodale’s publications

• Short Cuts

  Consumer Direct of America, a Las Vegas online Mortgage consolidator, has finalized its acquisition of Consulting Services LLC, Atlanta, whose assets

• Kraft Sets Global Reorganization

  Kraft Foods last week announced a global reorganization that streamlines U.S. and international operations and puts former co-CEO Betsy Holden in a newly

• ESPN Celebrates 25th Anniversary with Fan Campaign

  ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. AKA The Season of the Fan runs from now through

• Interep Promotes EM Database Via New Division

  Advertising sales and marketing company Interep has formed a new division offering a database of 20,000 events and promotions to the event marketing industry.

• Worldata Tapped for Penton Tech Media Files

  Worldata has been awarded list management of the Penton Technology Media properties, effective Feb. 1. There are seven files, including Windows & .NET

• Schwan’s Launches Loyalty Program

  The Schwan Food Company, Marshall, MN, begins its first long-term, loyalty-based program with the Home & Gifts Store. Through the store, customers can

• AT&T Warns of Online Billing Scam

  AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

• BeNow Hires Director of Strategic Marketing Solutions

  BeNow has hired Brett Rudy to be its director of strategic marketing solutions. His new duties at the Wakefield, MA-based firm include coordinating multi-channel

• Starbucks to End Inactivity Fees on Store Cards

  Starbucks Coffee Co. has decided not to charge a monthly inactivity fee for its branded store-value cards. The announcement came last month, just weeks