Chief Marketer Staff

• Infomercial Marketers Settle FTC Charges

  A group of dietary supplement infomercial marketers have settled charges with the Federal Trade Commission over unsubstantiated claims. Under the settlement,

• Advo Reports Income Increase

  Advo Inc. reported net income of $11.2 million for its first quarter, up from $10.9 million last year. The saturation mail company reported revenue of

• British Government OKs Shop Direct Acquisition

  U.K. government regulators have cleared the way for the 550 million pounds sterling (about $301.5 million) acquisition of the home shopping arm of retail

• Short Cuts

  R. L. Polk & Co. has retained the services of Tom Cantwell of TPC Consulting, LLC to assist it promoting its services to governments. Chordiant Software

• Loose Cannon: Visions of Joanna (Part 1)

  Several direct marketing trade organizations have published data regarding the industry’s coming fortunes. But even a comprehensive review of all these

• List and Database News

  Charisma Magazine This file contains the names of 375,429 subscribers to this Christian magazine. Selections: Gender, paid, recency, three-month hotline,

• Zipatoni Opens Philadelphia Office

  Promotion agency Zipatoni has hired Cynthia Slaby as managing director of the Philadelphia office, opened to service a new Pennsylvania-based account.

• IMSI Acquires Aladdin Systems for $8 Million

  IMSI, an Internet software developer, will acquire Aladdin Systems for $8 million in cash and stock. Aladdin develops software that helps protect users

• Short Cuts

  The Electronic Retailing Association will host its 2004 Spring Conference and Exposition from Feb. 1 to 3 at the Ritz Carlton in Key Biscayne, FL. Quebecor

• Dollar Bills Become Billboards for Promoting Miniseries

  Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote