A group of dietary supplement infomercial marketers have settled charges with the Federal Trade Commission over unsubstantiated claims.
Under the settlement, Robert Barefoot, Deonna Enterprises, Inc., and Karbo Enterprises, Inc. are prohibited from claiming that the dietary supplement Coral Calcium Supreme or any other coral calcium product can treat or cure a variety of serious illnesses. The settlement resolves charges contained in a June 9, 2003 complaint alleging that the settling defendants, together with defendants Kevin Trudeau, Shop America (USA), LLC, Shop America Marketing Group, LLC, and TruStar Global Media, Ltd., made false statements in an infomercial that Coral Calcium Supreme would treat or cure cancer, MS, heart disease and other serious diseases.
In addition, the defendants are required to recall any product packaging that makes the challenged claims. It also requires them to send a notice to resellers and distributors advising them of the FTC’s action, and directing them to stop using promotional materials containing the deceptive claims, and informing them that if they do not comply, the defendants will stop doing business with them, according to the FTC.
The settlement allows the FTC to recover all royalties owed to defendant Barefoot in connection with the Coral Calcium Supreme infomercial marketing.
Based on the defendants’ financial condition, the settlement does not require additional redress, the FTC reported.
Network
