Chief Marketer Staff

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• Bigfoot Interactive Names Sean Meehan VP of Sales

  Bigfoot Interactive has appointed Sean Meehan vice president of sales. Meehan had previously been with Grey Direct, where he served as vice president

• Wachovia Backs Super Bowl Vote

  Wachovia Securities extends its “Uncommon Wisdom” ad campaign with Super Bowl pre-game ads that let viewers vote for top NFL players and coaches. The

• Amazon Has Banner Year Through Increased Sales And Cost Containment

  Amazon.com generated net sales of $1.95 billion, during fourth quarter 2003, up from $1.43 billion a year ago. Full-year sales were $5.26 billion, up

• Consumers Slow to Trust Businesses with Personal Data: Survey

  Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.

• Avenue A Opens Chicago Office, Wins JCPenney.com Business

  Avenue A, an interactive agency, has opened Avenue A/Chicago. The office is the third opened by the agency, joining its headquarters in Seattle and a

• USOC Sponsorships Total $405 Million: Nike Signs On

  Nike, Inc. has signed on as an official sponsor of the 2006 and 2008 U.S. Olympic and Paralympic Teams, replacing rival Adidas-Solomon. Nike joins 60

• Reader’s Digest Headquarters Up for Sale

  The Reader’s Digest Association, Inc. plans to sell the Chappaqua, NY, headquarters facility its founders built 65 years ago. The company plans to lease

• Identity Theft No. 1 Fraud Complaint: FTC

  Identity theft topped the Federal Trade Commission’s 2003 list of consumer fraud complaints for the fourth consecutive year. Some 42% of the complaints

• McDonald’s Drops Kobe Bryant

  The three-year sponsorship agreement between controversial basketball star Kobe Bryant and McDonald’s will not be renewed. Bryant, whose contract with