Chief Marketer Staff

• Reader’s Digest Reports 4% Revenue Dropoff

  The Reader

• Big Dog Gets Bigger with The Walking Co.

  (Catalog Age) Santa Barbara, CA-based apparel cataloger/retailer Big Dog Holdings has agreed to buy $65 million footwear retailer The Walking Co. for

• Brownstone Group Acquires Iliad Interactive

  The Brownstone Group, the parent firm of Fingerhut Interactive, has acquired Iliad Interactive, and will fold that company into Fingerhut

• Bigfoot Interactive Names Sean Meehan VP of Sales

  Bigfoot Interactive has appointed Sean Meehan vice president of sales. Meehan had previously been with Grey Direct, where he served as vice president

• Wachovia Backs Super Bowl Vote

  Wachovia Securities extends its “Uncommon Wisdom” ad campaign with Super Bowl pre-game ads that let viewers vote for top NFL players and coaches. The

• HSN Promotes Nealon to President

  Marty Nealon was promoted to president U.S. of HSN, a retailer that relies primarily on television and online channels for sales. Nealon had been the

• List and Database News

  Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,

• Consumers Slow to Trust Businesses with Personal Data: Survey

  Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.

• Kimberly-Clark Forms Global Units

  Kimberly-Clark Corp. last week reorganized global management, merging its North American and European business units and forming a separate division for

• Singer Direct Promotes Paul Thau

  Paul Thau, who started Singer Direct Inc.