Chief Marketer Staff

• Cenex Launches New Credit Card Promotion

  Cenex will offer a new consumer promotion next month awarding customers a five-cent per gallon rebate on fuel. The “Charge the Cold” promotion offers

• DMS Acquires Williams Kincaid Group

  DMS Group, Inc. has acquired Williams Kincaid Group (WKG), an Elmhurst, IIL-base direct marketing agency. The acquisition was completed Jan. 15. WKG’s

• News Briefs

  WARNER BROS. CONSUMER PRODUCTS: and Flik Flak partner to deliver watches based on Cartoon Network’s animated television series The Powerpuff Girls and

• Fourth Quarter Sales Increase 11.2% for PC Connection

  PC Connection Inc. posted an 11.2% increase in sales for the fourth quarter ended Dec. 31, 2003, to $358.4 million from $322.2 million for the same period

• Analyze This: Jock Bickert Starts Database Psychologist

  Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

• Tequila Promotion Delivers Smooth Results

  (Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines

• Harte-Hanks Revenue Up 3.9% for 2003

  Harte-Hanks Inc. reported revenue for the fourth quarter ended Dec. 31, 2003 of $255.7 million, compared to $239.5 million for the same period in 2002.

• L’Oral to Buy Yue-Sai Make-Up Brand

  L’Oral has signed an agreement to buy Chinese make-up brand Yue-Sai, its second deal with a Chinese cosmetics company in the last two months as L’Oral

• Kraft Cuts 6,000 Jobs, Boosts Marketing

  Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.

• Reader’s Digest Reports 4% Revenue Dropoff

  The Reader