Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and

• Agencies

  Shake, Prattle and Droll

  I’ve reached a milestone. Well, make that millstone. I just saw the 10,000th illustration in an ad or mailing of two people shaking hands. I have to admire

• Agencies

  Legal and Deliverable

  As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned

• Agencies

  Within Its Sights

  Last November Pearle Vision Corp. finished migrating its customer database to an in-house desktop platform. This April, after testing, that move is expected

• Agencies

  KeyCorp Makes a Statement

  KeyCorp, a Cleveland bank, will offer consolidated statements to its retail customers this spring. They’ll reflect everything from credit card charges

• Red Bull Takes Flight

  Red Bull has created a niche for itself in the energy drink category by aligning with extreme sports and events. Exclusively produced in Austria and exported

• Agencies

  Twelve Quatrains on Four Quarters

  Longtime readers of The New Yorker likely will remember Roger Angell’s end-of-the-year poem, which boiled down the events of the previous 12 months into

• Email

  Watch Your Language!

  When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

• Client Side

  BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling

• The Lost Demo

  One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t