Chief Marketer Staff

• Agencies

  Credit Card Mail Rebound on Deck

  DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to

• Agencies

  The Chieftains

  QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,

• Marketing’s Days in Court

  2009 saw a notable stream of lawsuits brought by brands against their rivals for alleged wrongful ad claims, and this year should provide even more such

• Agencies

  Influential Events

  It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s

• Agencies

  Meet the Broker: Mark Hammar

  Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.

• Facebook to Change “Fan” Terminology for Brand Pages

  Brands will no longer be able to have fans on Facebook. But fear not: They will be able to make friends instead.

• Brady Corp. Buys French Direct Marketer

  Brady Corp., a manufacturer/marketer of industrial ID and workplace safety and security products, acquired Securimed, a French cataloger of first-aid kits and related supplies.

• Avon, TA Associates Buy UK Brands

  Two American businesses acquired two British multichannel merchants in recent deals that received relatively little play on this side of the Atlantic.

• Financial Reports: Overstock.com, Jos. A. Bank

  Online discounter Overstock.com and menswear cataloger/retailer Jos. A. Bank both reported solid growth for fiscal 2009

• People in the News: JWT, Valassis, Maxus

  JWT, Valassis and Maxus North America have all recently announced personnel changes.