Chief Marketer Staff

• Agencies

  Harrah’s Drops $20 Million on Treasure Hunt Promo

  Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

• Agencies

  Food Network Touts World Kitchen On-Screen, In-Store

  Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June. Food Network will produce a Cooking from

• Short Cuts

  Kelly Papinchak has joined Houston-based Schiul

• News Briefs

  CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best

• Agencies

  Premiere Phones In Oscar Sweeps

  Premiere Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly. Academy Award winners picked via cell

• Harrah’s Drops $20 Million on Treasure Hunt Promo

  Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

• Bitter War Between Schick and Gillette Escalates

  Energizer Holdings, Inc., the maker of the Schick Quattro, filed a patent infringement lawsuit last week against the Gillette Co., ratcheting up a battle

• Bluefly Posts First Quarterly Net Profit

  Online discount retailer Bluefly Inc. reported net income of $111,000 for the fourth quarter ended Dec. 31, 2003, compared to a net loss of $1.66 million

• List and Database News

  Homeless Pets Foundation The Homeless Pets Foundation is a non-profit organization that tracks lost animals, assists pet owners with unexpected vet bills

• Appeals Court Upholds Do-Not-Call List

  After months of legal wrangling, a federal appeals court Tuesday ruled that the national do-not-call registry is constitutional, allowing the Federal